Flying books for De Jonge Jury—a campaign to inspire young readers.

For the love of reading!

For the 2023 edition, we developed a branding campaign designed to be exciting and appealing for kids while making a strong impact on the big screen during the award ceremony. Inspired by the annual theme, "Bookbugs," we literally brought books to life by crafting 3D-modeled flying books and adding animal prints to their covers—merging literature with a playful, animalistic touch.

The flying books became the campaign’s main visual, featured in printed materials like posters, booklets, and bookmarks, as well as digital assets like social media banners and 100 lesson plans, which we efficiently processed with the help of AI tools. At the event in Tivoli, Utrecht, the books flew across a 20-meter-wide screen, adding excitement and joy to the award show.